{"product_id":"9789814401678","title":"From Adam Smith to Michael Porter: Evolution of Competitiveness Theory","description":"\u003cp\u003e\u003cb\u003eWith Foreword by Michael Porter\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFollowing the success of the First Edition published in 2000, this extended edition of \u003ci\u003eFrom Adam Smith to Michael Porter: Evolution of Competitiveness Theory\u003c\/i\u003e provides a thorough explanation of the evolution of international competitiveness theories and their economic and strategic implications. The theories range from classical theories such as Adam Smith's theory of absolute advantage, to new theories such as Michael Porter's diamond model. Professor Cho and Professor Moon have updated their research with their latest theoretical advancements, such as the double-diamond-based nine factor model, and MASI (Measure, Analyze, Stimulate, and Implement) model.\u003c\/p\u003e\u003cp\u003eThis newly revised volume is suitable for International Economics, Business Strategy, and International Business courses on both the graduate and upper-division undergraduate levels. Policy makers and corporate managers will also find useful implications from this book's systematic integration and application of important competitiveness models.\u003c\/p\u003e\u003cb\u003eContents:\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eFrom Adam Smith to Michael Porter:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eTraditional Model: Theory\u003c\/li\u003e\n\u003cli\u003eTraditional Model: Debate\u003c\/li\u003e\n\u003cli\u003eNew Model: Theory\u003c\/li\u003e\n\u003cli\u003eNew Model: Debate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eMichael Porter and  Theoretical Extensions:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eExtended Model (1): The Generalized Double Diamond Model\u003c\/li\u003e\n\u003cli\u003eExtended Model (2): The Nine-Factor Model\u003c\/li\u003e\n\u003cli\u003eExtended Model (3): Double Diamond-Based Nine-Factor Model\u003c\/li\u003e\n\u003cli\u003eMethodology for National Competitiveness Analysis\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eMichael Porter and Practical Extensions:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eApplication: Firm Level\u003c\/li\u003e\n\u003cli\u003eApplication: Industry Level\u003c\/li\u003e\n\u003cli\u003eApplication: National Level\u003c\/li\u003e\n\u003cli\u003eApplication: Other Areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eReadership:\u003c\/b\u003e Business strategy and international business courses for graduate and upper-division undergraduate levels. Policymakers and corporate managers.\u003cbr\u003e","brand":"World Scientific Publishing Company, Incorporated","offers":[{"title":"Default Title","offer_id":47185285021936,"sku":"9789814401678","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789814401678_p0.jpg?v=1763691277","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789814401678","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}