{"product_id":"9789814407731","title":"Quantitative Modelling In Marketing And Management","description":"\u003cp\u003eThe field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.\u003c\/p\u003e\u003cp\u003eProblem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.\u003c\/p\u003e\u003cp\u003eThis book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eErrata(s)\u003c\/b\u003e\u003cbr\u003eErrata (16 KB)\u003c\/p\u003e\u003cb\u003eContents:\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eStatistical Modelling:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eA Review of the Major Multidimensional Scaling Models for the Analysis of Preference\/Dominance Data in Marketing \u003ci\u003e(Wayne S DeSarbo and Sunghoon Kim)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eRole of Structural Equation Modelling in Theory Testing and Development \u003ci\u003e(Parikshat S Manhas, Ajay K Manrai, Lalita A Manrai and Ramjit)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003ePartial Least Squares Path Modelling in Marketing and Management Research: An Annotated Application \u003ci\u003e(Joaquín Aldás-Manzano)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eDEA — Data Envelopment Analysis: Models, Methods and Applications \u003ci\u003e(Dr Alex Manzoni and Professor Sardar M N Islam)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eStatistical Model Selection \u003ci\u003e(Graeme D Hutcheson)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eComputer Modelling:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eArtificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty \u003ci\u003e(Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Application of NN to Management Problems \u003ci\u003e(Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eLogical Discriminant Models \u003ci\u003e(Margarida G M S Cardoso)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eMeta-heuristics in Marketing \u003ci\u003e(Stephen Hurley and Luiz Moutinho)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eHold a Mirror Up to Nature: A New Approach on Correlation Evaluation with Fuzzy Data and Its Applications in Econometrics \u003ci\u003e(Chih Ching Yang, Yu-Ting Cheng, Berlin Wu and Songsak Sriboonchitta)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eNon-parametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capital \u003ci\u003e(Yu-Lan Lee, Ming-leih Wu and Chunti Su)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eToo Much ADO About Nothing? Fuzzy Measurement of Job Stress for School Leaders \u003ci\u003e(Berlin Wu and Mei Fen Liu)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eFuzzy Composite Score and Situational Judgement Test: An Integrated Operation Perspective of Scoring \u003ci\u003e(Hawjeng Chiou and Tsung-Lin Ou)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eMathematical and Other Models:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eCluster Analysis: An Example Analysis on Personality and Dysfunctional Customer Behaviour \u003ci\u003e(Malcolm J Beynon and Kate L Daunt)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eAssessing the Perception of Superstitious Numbers and Its Effect on Purchasing Intentions \u003ci\u003e(Dina-Fu Chang and Yi-Sheng Jiang)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eQualitative Comparison Analysis: An Example Analysis of Clinical Directorates and Resource Management \u003ci\u003e(Malcolm J Beynon, Aoife McDermott and Mary A Keating)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eData Mining Process Models: A Roadmap for Knowledge Discovery \u003ci\u003e(Armando B Mendes, Luís Cavique and Jorge M A Santos)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eGrowth Models \u003ci\u003e(Mladen Sokele)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003ePROMETHEE: Technical Details and Developments, and Its Role in Performance Management \u003ci\u003e(Malcolm J Beynon and Harry Barton)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eClique Communities in Social Networks \u003ci\u003e(Luís Cavique, Armando B Mendes and Jorge M A Santos)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eConclusion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eReadership:\u003c\/b\u003e Undergraduates and postgraduates of management and business administration, academic researchers marketing professionals, financial professionals and business consultants.\u003cbr\u003e","brand":"World Scientific Publishing Company, Incorporated","offers":[{"title":"Default Title","offer_id":47137043251440,"sku":"9789814407731","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789814407731_p0.jpg?v=1763690968","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789814407731","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}