{"product_id":"9789814452076","title":"Optimal Investment And Marketing Strategies","description":"\u003cp\u003eOver the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. \u003c\/p\u003e\u003cp\u003eThis book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)–(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.\u003c\/p\u003e\u003cb\u003eContents:\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eIntroduction\u003c\/li\u003e\n\u003cli\u003eLiterature Review\u003c\/li\u003e\n\u003cli\u003eMigration of Customers and Targeting Customers for Marketing Campaigns\u003c\/li\u003e\n\u003cli\u003eOptimal Service Pricing (Single-Period Model)\u003c\/li\u003e\n\u003cli\u003eOptimal New Service Pricing in Monopoly (Dynamic Model)\u003c\/li\u003e\n\u003cli\u003eOptimal New Service Pricing in Duopoly (Dynamic Model)\u003c\/li\u003e\n\u003cli\u003eOptimal Investment and Pricing Strategies for Post-Production Service Contracts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eReadership:\u003c\/b\u003e Professionals, academics and graduate students in operations management, systems engineering, optimization \u0026amp; control theory, and mathematical modeling.\u003cbr\u003e","brand":"World Scientific Publishing Company, Incorporated","offers":[{"title":"Default Title","offer_id":47143739621616,"sku":"9789814452076","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789814452076_p0.jpg?v=1763691288","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789814452076","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}