{"product_id":"9789814596466","title":"Mr Sia: Fly Past: Fly Past","description":"\u003cp\u003e\u003ci\u003eIntroducing the life and times of a legend in international aviation — Lim Chin Beng — the man they called Mr SIA.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eAbsorbing the life and work of Lim Chin Beng is like watching a fly past of airlines and aircraft old and new. In this book, his past comes to meet you in many forms — designs, shapes, figures, photographs, episodes, places, people and you discover the connections with business, society and international aviation today and into the future. Here's a man who was instrumental in taking the very basic components of a business — like a potter taking the clay — and creating what has become one of the world's leading brands, Singapore Airlines. But this airline \"specialist\", trained as an economist, had more jobs to do. His broad range of interests — arts and sports, property and tourism — led to him being called on to do his \"national service\" for Singapore. He was Ambassador to Japan for two terms and trade negotiator, chairman of the Singapore Tourism Board, Changi Airport International, Singapore Airshow, Singapore Press Holdings, Ascott Group, and ST Aerospace. Described as a quiet achiever and a visionary, this modest gentleman was not afraid to make bold decisions and take risks, even to the extent of setting up a budget airline, Valuair. Here was one man, who in his time, played many parts, on the world's stage and at home.\u003c\/p\u003e\u003cb\u003eContents:\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eForeword by JY Pillay\u003c\/li\u003e\n\u003cli\u003eForeword by Chew Choon Seng \u003c\/li\u003e\n\u003cli\u003eLim Chin Beng: His Story at a Glance\u003c\/li\u003e\n\u003cli\u003eDelivery Times\u003c\/li\u003e\n\u003cli\u003eRaffles Inspired\u003c\/li\u003e\n\u003cli\u003eDesigner Days\u003c\/li\u003e\n\u003cli\u003eLively Livery\u003c\/li\u003e\n\u003cli\u003eTall on Talent\u003c\/li\u003e\n\u003cli\u003eSingapore Girl\u003c\/li\u003e\n\u003cli\u003eMeaningful Mentoring\u003c\/li\u003e\n\u003cli\u003ePiloting Pressures\u003c\/li\u003e\n\u003cli\u003ePlane Makers\u003c\/li\u003e\n\u003cli\u003eIn-flight Service\u003c\/li\u003e\n\u003cli\u003eInternational Relations\u003c\/li\u003e\n\u003cli\u003eDiplomatic to a Tea\u003c\/li\u003e\n\u003cli\u003eDreaded Disasters\u003c\/li\u003e\n\u003cli\u003eMedia\u0026amp;Money Matters\u003c\/li\u003e\n\u003cli\u003eBusiness Class\u003c\/li\u003e\n\u003cli\u003eValue Proposition\u003c\/li\u003e\n\u003cli\u003eAirports Ahead\u003c\/li\u003e\n\u003cli\u003eTourism Chief\u003c\/li\u003e\n\u003cli\u003eAerospace Showcase\u003c\/li\u003e\n\u003cli\u003eAviation Alliances\u003c\/li\u003e\n\u003cli\u003eEventful Times\u003c\/li\u003e\n\u003cli\u003eProperty Guru\u003c\/li\u003e\n\u003cli\u003eFlying into the Future\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eReadership:\u003c\/b\u003e Professionals in the aviation industry, those in the field of business and management, and the general public keen to find out more about the life of the legendary Lim Chin Beng.\u003cbr\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eThe first book to feature the legendary Lim Chin Beng — a key figure in the international airline business, with an engaging description of his life story and how he succeeded in making Singapore Airlines the brand it is today\u003c\/li\u003e\n\u003cli\u003eWritten by journalist and communications specialist Ken Hickson, who has consulted for Singapore Airlines, and author of the book \u003ci\u003eFlight 901 to Erebus\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"World Scientific Publishing Company, Incorporated","offers":[{"title":"Default Title","offer_id":47150412366064,"sku":"9789814596466","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789814596466_p0.jpg?v=1763691448","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789814596466","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}