{"product_id":"9789814596497","title":"The History of Marketing Science","description":"\u003cp\u003eThe field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, \u003ci\u003eThe History of Marketing Science\u003c\/i\u003e is a timely review of the accomplishments of marketing scientists in a number of research areas.\u003c\/p\u003e\u003cp\u003eDifferent research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.\u003c\/p\u003e\u003cb\u003eContents:\u003c\/b\u003e\u003cul\u003e\n\u003cul\u003e\u003cli\u003eThe History of Marketing Science: Beginnings \u003ci\u003e(Scott A Neslin and Russell S Winer)\u003c\/i\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eMethods:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eBrand Choice Models \u003ci\u003e(Gary J Russell)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eConjoint Analysis \u003ci\u003e(Vithala R Rao)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eInnovation Diffusion \u003ci\u003e(Eitan Muller)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eEconometric Models \u003ci\u003e(Dominique M Hanssens)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eMarket Structure Research \u003ci\u003e(Steven M Shugan)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eStochastic Models of Buyer Behavior \u003ci\u003e(Peter S Fader, Bruce G S Hardie and Subrata Sen)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eManagement:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eAdvertising Effectiveness \u003ci\u003e(Gerard J Tellis)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eBranding and Brand Equity Models \u003ci\u003e(Tulin Edem and Joffre Swait)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eDistribution Channels \u003ci\u003e(Richard Staelin and Eunkyu Lee)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eCustomer Relationship Management (CRM) \u003ci\u003e(Scott A Neslin)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eDigital and Internet Marketing \u003ci\u003e(Wendy W Moe and David A Schweidel)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eNew Products Research \u003ci\u003e(Donald R Lehmann and Peter N Golder)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eOrganizational Buying Behavior \u003ci\u003e(Gary L Lilien)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003ePricing \u003ci\u003e(Russell S Winer)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eSales Force Productivity Models \u003ci\u003e(Murali K Mantrala)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eSales Promotions \u003ci\u003e(Kusum L. Ailawadi and Sunil Gupta)\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eReadership:\u003c\/b\u003e Students of marketing science; researchers in the science of marketing; and general public interested in 50 years of marketing science history.\u003cbr\u003e","brand":"World Scientific Publishing Company, Incorporated","offers":[{"title":"Default Title","offer_id":47185626464496,"sku":"9789814596497","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789814596497_p0.jpg?v=1763692512","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789814596497","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}