{"product_id":"9789814641579","title":"Practical Strategic Management: How To Apply Strategic Thinking In Business: How to Apply Strategic Thinking in Business","description":"\u003cp\u003eMany theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.\u003c\/p\u003e\u003cp\u003eBut not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the “big picture” perspective, while being able to dive deep into each step. The guide is not written for “ideal situations” in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.\u003c\/p\u003e \u003cb\u003eContents:\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eIn the Beginning:\u003c\/i\u003e\u003c\/b\u003e \u003cul\u003e\u003cli\u003eHow to Build an Effective Strategic Management in Business\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eStrong Companies Build their Strategy Differently:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eThe Cause for Dysfunction of Strategic Management Up Until Now\u003c\/li\u003e\n\u003cli\u003eStrategic Management is a Scenario for Success\u003c\/li\u003e\n\u003cli\u003e15 Steps of Strategic Formulation Implemented by Strong Companies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eA Strong Company Knows its Own “Position”: Corporate Strategy:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eHow to Build a Corporate Strategy for Sustainable Growth\u003c\/li\u003e\n\u003cli\u003eStep 1 Corporate Mission\u003c\/li\u003e\n\u003cli\u003eStep 2 Strategic Analysis\u003c\/li\u003e\n\u003cli\u003eStep 3 Corporate Goals\u003c\/li\u003e\n\u003cli\u003eStep 4 Scope of Business\u003c\/li\u003e \u003cli\u003eStep 5 Allocation of Assets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eA Strong Company Achieves Steady Market Share Growth in All of Scopes of Business: Business Strategy:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eDefining the Scope of Business, and Clarifying the Positioning to Use\u003c\/li\u003e\n\u003cli\u003eStep 6 – Business Vision\u003c\/li\u003e\n\u003cli\u003eStep 7 – Present State Analysis\u003c\/li\u003e \u003cli\u003eStep 8 Business Goals\u003c\/li\u003e\n\u003cli\u003eStep 9 Scope of Business\u003c\/li\u003e\n\u003cli\u003eStep 10 Competitive Strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eA Strong Company can Demonstrably Realize its Strategy: Functional Strategy:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eFunctional Strategy for Achieving Momentum\u003c\/li\u003e\n\u003cli\u003eStep 11 Marketing Strategy\u003c\/li\u003e\n\u003cli\u003eStep 12 Value Chain\u003c\/li\u003e\n\u003cli\u003eStep 13 Organizations and Systems\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eA Strong Company Evaluates the Hidden: Performance and Results:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eHow is the Outcome of Strategic Management Measured?\u003c\/li\u003e \u003cli\u003eStep 14 Brand Relationship\u003c\/li\u003e \u003cli\u003eStep 15 Feasibility Evaluation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003ci\u003eA Strong Company Communicates Clear Agendas: Presentation:\u003c\/i\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e“Communication” which Gives Strategy Depth\u003c\/li\u003e\n\u003cli\u003eKey Point 1: Combine Strategic Elements Effective for Achieving the Business Goal\u003c\/li\u003e\n\u003cli\u003eKey Point 2: List Up Hypotheses included in the Business Strategy Idea\u003c\/li\u003e\n\u003cli\u003eKey Point 3: Revise the Business Strategy Idea Using the Pyramid Structure\u003c\/li\u003e\n\u003cli\u003eKey point 4: Narrow Down the Key Points and Create a Summary\u003c\/li\u003e\n\u003cli\u003eUtilize the Pyramid Structure and Revise it as Presentation Material\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eEpilogue\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eReadership:\u003c\/b\u003e Management level personnel of companies, business owners and strategists looking for a detailed and holistic step-by-step guide to further improve their decision making in business.\u003cbr\u003e","brand":"World Scientific Publishing Company, Incorporated","offers":[{"title":"Default Title","offer_id":47139871523056,"sku":"9789814641579","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789814641579_p0.jpg?v=1763691282","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789814641579","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}