{"product_id":"9789814689625","title":"Worldwide Casebook In Marketing Management","description":"\u003cp\u003e\u003ci\u003eWorldwide Casebook in Marketing Management\u003c\/i\u003e comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWorldwide Casebook in Marketing Management\u003c\/i\u003e comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.\u003c\/p\u003e\u003cb\u003eReadership:\u003c\/b\u003e Graduate students and researchers who are interested in marketing management.\u003cbr\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eComprises of a large collection of case studies in marketing and management\u003c\/li\u003e\n\u003cli\u003eCovers many different industries, well-known brands and companies\u003c\/li\u003e\n\u003cli\u003eOffers studies on new trends and innovative marketing concepts\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"World Scientific Publishing Company, Incorporated","offers":[{"title":"Default Title","offer_id":47185306714352,"sku":"9789814689625","price":216.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789814689625_p0.jpg?v=1763692350","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789814689625","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}