{"product_id":"9789814751667","title":"The Trust Economy: Building Strong Networks and Realising Exponential Value in the Digital Age","description":"\u003cp\u003eTrust is a key enabler for economic value creation. We trust that a $100 note has value and that a company's stock price corresponds to its actual valuation. The more we trust in the purchasing power of a currency or an investment decision, the more value is created; the less we trust, the less value creation occurs.\u003c\/p\u003e\u003cp\u003eA culture of distrust destroys value, impedes progress and reduces competitive advantage. Innovation efforts in large companies struggle because a lack of trust kills initiative, creativity and entrepreneurship. As corporates lurch from one identity crisis to another and startups permeate every industry, only the most trusted players will succeed.\u003c\/p\u003e\u003cp\u003eThis book introduces a world-first cyclical model for building trust in six easy, repeatable steps. Trust – much like anything without a method or systematic approach – is tough to achieve, and this book will make it easier and more effective than ever before to build the trust you need to make your innovation efforts succeed.\u003c\/p\u003e","brand":"Marshall Cavendish International (Asia) Pte Ltd","offers":[{"title":"Default Title","offer_id":47042892234992,"sku":"9789814751667","price":16.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9789814751667_p0.jpg?v=1763692818","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9789814751667","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}