Harrad Experiment/Love All Summer

Most people dread cold calling. And yet, business to business cold calling is one of the best ways to attract new clients and produce profits. Valerie Schlitt, successful owner of VSA, Inc., an 11 year old cold calling firm, has provided in this highly practical SkillBite the key elements for designing a successful cold calling program, writing a winning script and avoiding the pitfalls that can hamper your efforts.