The Love God?

"In this uneven comedy, Abner (Don Knotts) is the editor of a bird-watching magazine who is the victim of a hostile corporate takeover by Osborn Tremaine (Edmond O'Brien). When Abner returns from a bird-watching excursion to Brazil, he finds his publication has been purchased for the fourth-class mailing permit. Osborn turns the publication into a girlie magazine and puts his wife Elanor (Maureen Arthur) on the front cover. Still listed as an editor, Abner becomes The Love God as the public perceives him as a Hugh Hefner-like character, epitomizing the life of a swinging bachelor playboy."