Stranger To The Feeling

A gold mine of valuable principles and tools for any professional responsible for developing quality and innovation.

The book presents a practical Quality Function Deployment (QFD) recipe for successful design in manufacturing, service, or any other kind of organisation. The team-based approach prioritises customer-centric quality and innovation requirements, within market and organisation reality. The defined requirements are systematically transformed into a corresponding quality-by-design product, where the degree of innovation is adjustable. The approach is adaptable, scalable, and can be shorthanded to circumstances.

QFD provides a sound understanding of what should naturally occur in a development project. The book is organised into three parts, where the first gets concisely into the approach. The latter parts add depth and width, with an indispensable collection of associated design tools and strategy concepts. The appendix walks through three start-to-finish case studies.