Beauty Queens: Estee Lauder

This three-volume series profiles Helena Rubinstein, Elizabeth Arden, and Estee Lauder, three of the 20th century's most successful beauty and cosmetics entrepreneurs. Each woman's unique vision, creativity, products, and marketing talents have permanently changed the way women view themselves and the cosmetics industry that serves them. This video focuses on the 1.3 billion-dollar-a-year beauty empire built by Estee Lauder. Her marketing and promotional talents have won the respect of industry analysts all over the world.