From The Albanian Songbook Album

Traditional approaches to sales including online technology, prestigious offices and relationship management means much less to them. In fact, the traditional approach to financial sales creates a commoditized relationship manager offering commoditized financial products which may work in Western markets but has low levels of application in the Asian context.

The question every relationship manager and financial sales professional should ask is "What do I offer that others don't?" "What is my edge?" This book provides that "edge". The book is packed with practical, first-hand insights, Asian case studies and Asian wealth management cycles.