The Ultimate Insider's Guide to Selling, Marketing, and Promoting Your Book

Publishing Industry Executive Tells How to Market Your Book--and Yourself! Whether you are a novice writer, a successfully published veteran, or are considering self-publishing you need the practical, insider's tips and secrets in this eBook. A former director of marketing for such companies as Doubleday and the Walden/Borders book chain shares the wisdom and insights of a lifetime spent in publishing. Rich with anecdotes of the famous literary figures the author has worked with and learned from, such as Irving Wallace, Arthur Hailey, George Plimpton, James Dickey, Erica Jong, Maya Angelou, Bob Hope, and others, the book is as entertaining to read as it is illuminating. Readers will learn how to: * Get an Agent * Sell to a Publisher * Work with Your Editor * Maximize Promotion & Publicity" * Maximize Marketing & Sales * Mastermind a Bestseller * Secrets of Successful Self-publishing * All About E-Books Richard F. X. O'Connor has been called "the quintessential publishing insider." In addition to his years in marketing, he is a bestselling author who has appeared on Donahue, Good Morning America, and Larry King. Includes pre- and post-publication marketing and publicity checklists.