How to be a Sports Agent

An ideal introduction to sports agenting, written by lawyer-agent Mel Stein.

In its simplest form, a sports agent is an individual or company who represents a sportsperson. Their job is to get better contracts, better endorsements, better sponsorships, better deals. The problem, inevitably, is money. So much money flooding professional sports today. And human greed--which can lead to conflicts of interest. This is a practical, down-to-earth guide that reveals the secrets behind the art of being not just a good sports agent, but a good, honest sports agent. Topics include: an analysis of what it is to be an agent; the difference between a good and bad agent; contracts and regulations; marketing, merchandising, licensing, and sponsorship deals; the art of negotiation; the role of the lawyer as agent and adviser; and keeping the clients happy.