Introduction to Internet Marketing

This book explains how search engines operate and the ways that can help increase the ranking of search engine results. You will learn the fundamentals of how search engines create indexes that are used to rank web pages and how they value inbound links, content relevance and metadata valuation.

Discover that there are different types of search engine optimization objectives including increasing overall web traffic, increasing qualified web traffic, increasing search engine raking value and decreasing visitor acquisition. There are different methods to achieve SEO objectives and some of them involve tradeoffs.

You will learn why inbound links from popular web sites are important and ways to get links from these sites. Learn how search engines may reduce value or penalize for attempting to trick them using link farms, hidden keywords and redundant content. The penalties can rang from reduction in ranking to the elimination of listings from search results (negative blacklisting).

How to find and select the right keywords is described along with the importance of placing them in key positions such as in the title, headings and close to the top of the content area. The different types of metadata tags such as titles tags, description tags, keyword tags, and robot tags are explained along with their importance and what text you should include in them.

Included are design tips to help make your web site and pages search engine friendly. Learn how search engines can use navigation menus to index pages in your web site and effective ways and discover how to make your site search engine friendly while allowing the use of rich media menus and images.

Discover how content is becoming more important to search engines and how to find or create content that the search engines like. You will learn about tools that you can use to determine if your web page and content is search engine friendly.

Explained are various ways that can be used to measure the success and economic performance of your SEO projects. You will also learn how to effectively use web portals to better match search requests. Some of the most important topics featured include:

" How Search Engines Work

" Ways to Improve Search Engine Ranking

" Effective use of Title, Description and Keyword Metatags

" Selecting and Placing Keywords in Web Page Content

" Using Trusted Feed to Guarantee Inclusion

" Why and How to use Web Portals

" How to Use Web Portals to Improve Search Engine Ranking

" How to Avoid Penalties from Link Rings, Hidden Keywords and other SEO Tricks

" Web Site Design Guidelines to Assist Search Engine Indexing