Eli

According to Wikipedia: "Elinor Glyn (October 17, 1864 - September 23, 1943), born Elinor Sutherland, was a British novelist and scriptwriter who pioneered mass-market women's erotic fiction. She coined the use of It as a euphemism for sex appeal. Although her works are relatively tame by modern standards, she had tremendous influence on early 20th century popular culture, and perhaps on the careers of notable Hollywood stars such as Rudolph Valentino and Gloria Swanson."