Tiger Blood! 7 Secrets to Charlie Sheen's Marketing Genius

This is a book about marketing and branding.

Charlie Sheen has substantially increased the value of his own currency. People are watching him. Whether or not people like what he says or does is not important at all. He has a lot of value because he is a shining light in the darkness. People are attracted to that. Wherever he goes and whatever he does, people will follow.