Beat the Consumer Credit Con: How Marketers Play Tricks on Your Brain

Our brains are wired toward patterns of chemical reward and the marketing industry has learned to pull these triggers with expert precision. By simply convincing you that you'll be hipper, sexier, and one of the gang THE CONSUMER CREDIT CON convinces you to pay more for aspirational products. You can spend two-thirds less money by seeing through the con and learning to buy commoditized products.