YOU! What you MUST know to start your career as a professional

You! What You MUST Know to Start Your Career as a Professional
by consumer/social research guru Howard R. Moskowitz, Ph.D.
is a comprehensive, candid, and highly reader-friendly book for
anyone entering or considering the field of consumer and social
research. From education to a clearly defined overview of the
industry, from how to be/ act/shine at professional conferences
to issues of ethics and morality in business, from the art of
collaboration to the gift of awareness, the author blends humor
with expertise as he covers the key points pertaining to the
formative years in the development of a research professional.
How do you get that job? If there’s an opportunity, will you
recognize it? There are no fuzzy lines or open-ended suggestions
here, but a precise,step by step, do-this-and-win! approach
that will make efforts pay off and maximize the possibilities of a
successful future.

"I FEEL LIKE HE IS THERE, HOLDING MY HAND AT EVERY STEP!"

"Howard is someone that has the name, experience, and success YOU can
leverage off of to build a successful career for yourself. His knowledge and
advice work for any industry, especially marketing and social media research.
He's proven it! Through the book he is there holding your hand at every step,
teaching you to build your OWN career that lets you finally live a life of your
dreams. His knowledge on marketing AND social media research are second
to none, with proven strategies that work over and over again for anyone
that tries them... even if they've never done it!"

Lauren Saul, University of Pennsylvania Wharton School Class of 2007,
New York, New York USA


Available in paperback, Nook, Kindle and other e-book formats from
www.theyoubook.com, www.barnesandnoble.com
www.amazon.com and major booksellers.

For information on author visits, lectures and publications,
contact: Howard R. Moskowitz, Ph.D. at 914-421-7441.