Option Selling for Profit: The Builder's Guide to Generating Design Center Revenue and Profit

Improve customer satisfaction and increase profits! Authors Gina Gullo and Angela Rinaldi show builders how to increase their revenues and profits through capitalizing on their options and upgrades programs. Learn how to create an options program that not only creates customer loyalty but motivates them to buy. Option Selling for Profit shows you how to:
Create an option sales program that motivates customers to buy
Capitalize on your options and upgrades program to increase your bottom line
Empower your sales team with the tools they need to succeed
Cultivate loyal customers
Deliver outstanding customer service
Implement a profitable design program no matter the size of your company

A companion Web page includes 19 downloadable forms and tools that can be customized.