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The Power of Creative Selling
The Power of Creative Selling
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During the past 42 years it has been my good fortune to talk to thousands of people in all kinds of business, in all walks of life, in all kinds of places, and under all conditions. In that time, I have sold both tangibles and intangibles by
every conceivable selling method.
I have been able to combine first-hand knowledge with experience and to make a first-hand study of the actions and reactions of people. I have studied their behavior, and this has given me an insight into their temperaments, dispositions, ambitions, aspirations, attitudes, likes, dislikes, wants, and desires.
Combining all this information, I have incorporated the best parts of it in this book. The Power of Creative Selling is more than a book. It is an entirely new plan of selling, setting forth proven methods for creating more sales, earning a
larger income, and enjoying more peace of mind.
It is not the work of a theorist in an Ivory Tower, but of a stern realist who has encountered all the problems and heartaches that you are encountering, and who has solved many of the situations that are perplexing you at this very moment. In my years of experience, combined with reading, analyzing, and researching,
I have learned what is necessary to influence people to buy—plus what it takes to keep them as friends. It is impossible to put in the Introduction the many things this book can do for you. To do so would be to incorporate the context itself, because every page has a message.
If you will read what follows and apply to your own life the powerful principles set forth, you will have a workable plan of creative selling that will really get results and enable you to sell anything.
EARL PREVETTE
every conceivable selling method.
I have been able to combine first-hand knowledge with experience and to make a first-hand study of the actions and reactions of people. I have studied their behavior, and this has given me an insight into their temperaments, dispositions, ambitions, aspirations, attitudes, likes, dislikes, wants, and desires.
Combining all this information, I have incorporated the best parts of it in this book. The Power of Creative Selling is more than a book. It is an entirely new plan of selling, setting forth proven methods for creating more sales, earning a
larger income, and enjoying more peace of mind.
It is not the work of a theorist in an Ivory Tower, but of a stern realist who has encountered all the problems and heartaches that you are encountering, and who has solved many of the situations that are perplexing you at this very moment. In my years of experience, combined with reading, analyzing, and researching,
I have learned what is necessary to influence people to buy—plus what it takes to keep them as friends. It is impossible to put in the Introduction the many things this book can do for you. To do so would be to incorporate the context itself, because every page has a message.
If you will read what follows and apply to your own life the powerful principles set forth, you will have a workable plan of creative selling that will really get results and enable you to sell anything.
EARL PREVETTE
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