The Man Behind The Brand - On The Road

Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the famous nameplates of the open road...

Included are mini-biographies of:

Buick
Chevrolet
Chrysler
Dodge
Ferrari
Ford
Harley-Davidson
Honda
Mack
Oldsmobile
Porsche
Rolls Royce