Microeconomics

With the economy currently in turmoil, understanding how businesses and consumers interact is more important than ever—for business owners and students of economics, alike. A handy, fluff-free resource tool, our guide simplifies the world of microeconomics through the use of definitions, formulas and full-color tables and charts. Categories include:

•Supply & Demand
•Shifts in the Supply & Demand Curves (Impact on Equilibrium)
•Consumer Choice & Preference
•Budget Line
•Elasticity
•Production Theory
•And much more!