Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for quick and Effective Results

This book will help anyone who wants to learn how to write or simply
how to improve when writing for marketing and public relations. The
author brings to light a fantastic, easy-to-follow guide that provides the
basics needed to write promotional and informational materials. Written
in an approachable style, this book contains helpful samples and useful
checklists that will make even the most timid writers confi dent that they
have represented their organization’s message in a professional manner.
Inside you’ll fi nd an overview of the marketing and PR writing styles
and chapters containing step-by-step guides to the most commonly used
marketing and PR genres such as the following:
• News releases
• Newsletters
• Brochures
• Web copy
• Social media (blogs and microblogs)
• Pitch letter and media kit
Students studying business, marketing, public relations, or communication
as well as small business owners and entrepreneurs will fi nd this
practical guide vital to their efforts to promote and inform various publics
about their organization.