Starting Your Business

In the hard-fought business world, only one new business in 20 lives to
see its fifth anniversary. Typical management books do not address the
unique nuances of early stage companies. Most entrepreneurial books
often profile successful entrepreneurs or companies who are better known,
which usually includes only the small percentage that achieve stratospheric
success. Starting Your Own Business shares the secrets of long-term
survival and success, detailing practical guidelines, and relevant “Tales
From the Trenches” to help entrepreneurs tackle common concerns and
obstacles. A welcome combination of first-person how-to advice and peer
mentoring support, this comprehensive, essential resource book provides
sound, battle-proven advice for determining early structural decisions,
uncovering innovative funding resources, and developing a business plan
and budget. This resource is designed to work as an independent resource
or integrate into business curriculums.