Niche Marketing Magic

Here are few paragraphs from book,

Niche marketing is essentially the act of targeting a very specialized group of
consumers. Look at the topic of weight loss. Weight loss is a market, but it is not
a niche market. Within the weight loss market, there are numerous niches. For
instance, low carb diets are a niche, as is low calorie dieting, exercise equipment,
and vitamins and supplements. These are niches.

The concept of niche marketing is to market to a tightly focused group of people,
as opposed to mass marketing to an entire market or industry. Because niche
marketing is so incredibly focused, the competition isn’t nearly as fierce. This
doesn’t mean that there isn’t any competition – it just means that there isn’t as
much.

Historically, it has always been nearly impossible for a small business to compete
with a major corporation. While the Internet opened things up massively, and put
more businesses on equal footing, it was still hard for small home businesses to
compete with corporations or more established traditional businesses. But with
niche marketing, everybody is essentially equal.