Viral Marketing Crash Course

Dear marketing friend,

Did you know that good viral marketing campaign is one of the best ways to get the word out about your business?

On the Internet, it's all too common to see people run expensive promotions and pay big bucks for great sales copy all in hopes of enticing hordes of hungry customer's to buy their products.

But there is something better.....

That will beat that huge investment of time and money, hands down every time!

Do you know what that is?

It's viral marketing.
Viral marketing - marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes... Wikipedia

What does a virus have to do with marketing? Viral marketing is a simple strategy that encourages people to pass on your marketing message to friends, family and coworkers, creating the potential for exponential growth, exposure and influence. Like viruses, this strategy takes advantage of rapid multiplication to explode the message to hundreds even thousands of people in a short period of time.

In the offline world, viral marketing is often referred to as "word-of-mouth," "creating a buzz," or "network marketing." While online it's called "viral marketing." The term "viral marketing" has taken the Internet by storm, literally!

Some viral marketing strategies work better than others. But it all comes down to a few basic things. A viral marketing campaign needs to contain these simple elements:

* Something that you are willing to give away for free.
* It should be easy for people to share what you give them with others.
* It should contain something that people are excited to share with others.

Viral marketing can be used to build awareness, get targeted traffic and improve your sales. This short course is designed with beginners in mind, so even if your readers have never heard of viral marketing they will be able to quickly grasp the concept and start their own campaign fast!