Soft Selling in a Hard World, Plain Talk on the Art of Persuasion

This innovative guide to the art of selling is a hands-on, how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be started at any page to find practical pointers and outstanding advice. The education provided in SOFT SELLING IN A HARD WORLD is vital to become a successful salesperson in today's tough business environment.

Sales people work too hard and get paid too little. This basic, how-to sales manual has become a standard text for people who sell for a living or want to. It is about tactics, the actual words to use in a sales presentation. On the market since 1993, it has sold 75,000 copies to working salespeople who yearn to understand and perfect the act of persuasion. It has earned its readers millions.