Building Your Opt-In List

Here are few paragraphs from the book,

The first thing that you are going to have to have in order to build your opt-in list is an autoresponder. Nothing is going to work without one. You can find free autoresponders on the Internet but if you choose to use one of these free autoresponders be sure that you have the option to upgrade to a paid for version.

It’s a really good idea to get the autoresponder that will serve your needs the first time. Moving the names and email addresses on your opt-in list from one autoresponder can be done but it is a time consuming and tedious job that you can avoid.

There are free autoresponders that many companies offer that include an advertisement for the company providing the autoresponder in each email they send. There are autoresponders that only send out a standard reply to emails that are received. There are autoresponders which you can set to sort your emails into categories.

In short, all autoresponders are not created equal. You will need to do your own research and determine which one is the right one for you and for your particular business.