Customer Tested Buying Triggers

Here are few paragraphs from the book,

Trigger 16 – Offer Free Trials
Offer free samples or trials of your product. This will let people experience your product and attract people to your web site. You could also allow other people to give away your sample products. It would be like "viral pre-sell marketing".

Trigger 17 – Make Attractive Ad Copy
Make your ad copy attractive. Your ad should list benefits before the features. Include guarantees and testimonials in your advertisement. Your advertisement should be easy to read, answer all the readers’ questions, give them many ways to order and, most importantly, persuade them to buy now, not later.

Trigger 18 – Automate Reminders
Remind people to come back and visit your site. They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy. You could remind them with your e-zine, with a follow-up autoresponder course, an e-mail update reminder, etc.