Modern Marketing for the Event and Wedding Planner - Simple steps to success for marketing your wedding and event planning business

The not-so-secret key to success in the wedding and event industry is creating a killer marketing and sales program that constantly funnels prospects your way. But if you're like many event professionals, how you successfully market and sell your services has been a huge challenge ... until now. Modern Marketing for the Event and Wedding Planner provides you with a clear road map of what you need to do to reach more clients and grow your business.

Whether you've just opened your wedding and event planning business or have an established firm with multiple staff members and locations, this essential how-to guide provides hundreds of tips and insights that can move your marketing efforts forward. Written by Jeff Kear - a marketing expert with 20 years of experience in the branding/advertising industry and owner of MyWeddingWorkbookPro.com, the next-generation online software for wedding professionals - this event planner marketing book provides you with the formula for marketing a service-based business, breaking it down into easy-to-understand, simple-to-execute steps.

Obviously, there are many roadblocks and bumps in the road when it comes to branding, marketing and selling event and wedding planning services. With lots of stories and examples, this book helps you overcome them by providing the do's and don'ts of successfully marketing an event and wedding planning business, including:
- Building a rock-solid, lasting brand for your business (and why that's important).
- Defining your ideal customer (and discovering what they want).
- How your customers make buying decisions.
- How finding and exploiting a niche in your market can set you apart from your competitors.
- Avoiding the marketing and sales errors and missteps that can push your prospects away.
- Writing a marketing and sales message that resonates with your prospects (includes your Web site messaging and your elevator speech).
- Packaging and pricing your services so prospects know what they're getting.
- Overcoming the challenges of marketing and selling a small business.
- Recommendations on which marketing tactics to try (and which ones not to try).
- The secrets to marketing on the Web (and tips on blogging, creating a Web site and where to market on the Web for free).
- Making the most of networking and avoiding the many landmines of sales pitches.
- When you should and shouldn't provide a prospect with a proposal.
- And much more.

For straightforward, no-nonsense, time-tested advice on marketing a wedding and event planning business, Modern Marketing for the Event and Wedding Planner will put you on the path to achieving your goals.