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Kevin Hillstrom
Hillstrom's Digital Profiles
Hillstrom's Digital Profiles
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$95.00 USD
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$95.00 USD
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In Hillstrom's Digital Profiles, Kevin Hillstrom gives the analyst the tools necessary to create a segmentation strategy that combines complex cross-channel customer behavior with merchandise preferences.
The reader will be given a 40mb CSV dataset to practice with. The reader will be given all of the SPSS code necessary to assign Digital Profiles to customers. Digital Profiles are used to target customers for email campaigns, for personalization campaigns on your website, for analyzing customer performance in your web analytics software application, and for analyzing customer behavior in offline marketing campaigns. Few segmentation strategies are as robust and informative as are Digital Profiles!
The reader will be given a 40mb CSV dataset to practice with. The reader will be given all of the SPSS code necessary to assign Digital Profiles to customers. Digital Profiles are used to target customers for email campaigns, for personalization campaigns on your website, for analyzing customer performance in your web analytics software application, and for analyzing customer behavior in offline marketing campaigns. Few segmentation strategies are as robust and informative as are Digital Profiles!
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