Quick Start Guide to Groupon, LivingSocial and Others

This guide is for experienced business owners who understand their cost dynamics, and their marketing options. You most likely are very good with your business’ numbers and make tough decisions based on evidence. This guide gives you an introduction to the new buzz in local advertising – Group Coupons – and gives a framework that you can readily apply to make quick decision about whether or not these sites are for you.

Average discount per customer is about $40!
Businesses give away at least 200 such coupons when they run a Groupon like promotion.

You give away $8000 in discount to attract new customers and another $4000 as fee to the sites.

Let us do the math to see if this is the right choice for your business!

This could be the worst nightmare or best option to generate new sales – but you need to do the math to know what it is for your business.