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Explosive Influence Tactics
Explosive Influence Tactics
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Here are few paragraphs from the book,
Tactic 1 – Check Ads Regularly
Change your ads regularly. Your prospects could get bored seeing the same ad all the time. Statistics show people usually see the same ad 7 times before they actually buy. Just change them enough to keep them from being over-exposed. For example, if your ad said. "FREE Killer Marketing E-book!", you could change it later on to "FREE Sizzling Marketing E-book!"
Tactic 2 – Oil The Squeaky Wheel
Lower the chances of negative word-of-mouth marketing. You'll always have customers who are dissatisfied. Try to please them as much as possible. You could give them a refund, discount, a free product, a coupon, a rebate, a compliment, etc. Just be polite and stay calm if they are angry or frustrated with your business.
Tactic 3 – Establish Deadlines
Give people a deadline to order. Tell people if they order by Sept.15, 2007, they will get a discount or free bonuses. This will create urgency so they don't put off buying. Another example, "Order before 8:00 p.m. US/EST and get a second product of your choice for free!"
Tactic 4 – Offer Money-Back Guarantees
Offer people a money-back guarantee. The longer the guarantee, the more effective it will be. It could be a 30-day, 60-day, 1 year, or lifetime guarantee. You could also offer them double or triple their money back or a set amount of money back, like $25. You could also allow them to keep the product if you can afford to do that, even if they ask for a refund.
Tactic 5 – Offer Free On-Site Repair Service
Offer a free on-site repair service for products you sell. This is convenient for people because they won't have to send it away for repairs and they won't have to be without the product for a long period of time. If they have to send the product to you to get repaired, offer them free shipping.
Tactic 1 – Check Ads Regularly
Change your ads regularly. Your prospects could get bored seeing the same ad all the time. Statistics show people usually see the same ad 7 times before they actually buy. Just change them enough to keep them from being over-exposed. For example, if your ad said. "FREE Killer Marketing E-book!", you could change it later on to "FREE Sizzling Marketing E-book!"
Tactic 2 – Oil The Squeaky Wheel
Lower the chances of negative word-of-mouth marketing. You'll always have customers who are dissatisfied. Try to please them as much as possible. You could give them a refund, discount, a free product, a coupon, a rebate, a compliment, etc. Just be polite and stay calm if they are angry or frustrated with your business.
Tactic 3 – Establish Deadlines
Give people a deadline to order. Tell people if they order by Sept.15, 2007, they will get a discount or free bonuses. This will create urgency so they don't put off buying. Another example, "Order before 8:00 p.m. US/EST and get a second product of your choice for free!"
Tactic 4 – Offer Money-Back Guarantees
Offer people a money-back guarantee. The longer the guarantee, the more effective it will be. It could be a 30-day, 60-day, 1 year, or lifetime guarantee. You could also offer them double or triple their money back or a set amount of money back, like $25. You could also allow them to keep the product if you can afford to do that, even if they ask for a refund.
Tactic 5 – Offer Free On-Site Repair Service
Offer a free on-site repair service for products you sell. This is convenient for people because they won't have to send it away for repairs and they won't have to be without the product for a long period of time. If they have to send the product to you to get repaired, offer them free shipping.
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