Revenue Management: A Path to Increased Profits

Revenue management can be a complex subject and task. Applying
disciplined analytics that predict consumer behavior to see if
your company is selling the right product to the right customer at
the right time for the right price isn’t easy. But author Dr. Ronald J.
Huefner can help with this outstanding new title.
This book will present the topic of revenue management from a
managerial accounting and financial management perspective and
is the perfect book if you’re in finance, accounting, or studying for
your MBA.
The topic is important and Huefner details just how to analyze
revenue management decisions from an accounting and finance
perspective. Thus an accounting and finance dimension is added to
the existing marketing, modeling, and industry-specific literatures.
You’ll benefit from a comprehensive understanding of the field of
revenue management, its history and applications, and its extensions
to a variety of business types, as reflected in the various literatures
of this field.