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Derrick Hayes
Put It In The Bag: Guide for Entrepreneurs to Market in Gifts Bags FOR FREE at meetings, conferences, and events all over the world.
Put It In The Bag: Guide for Entrepreneurs to Market in Gifts Bags FOR FREE at meetings, conferences, and events all over the world.
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$9.97 USD
Regular price
Sale price
$9.97 USD
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Back in September 2008 I was looking for a way to cost effectively market my business. I was on Twitter one day and my prayer was answered. I don't even remember what I was searching for when I signed up for (HARO) Help A Reporter Out to receive Gift Bag Requests. I have had tremendous success in a short amount of time. I have been able to market my business FOR FREE at over 100 events through gift bags.
I knew I had a gift to turn names into positive messages. I call these Derricknyms. For example D.E.R.R.I.C.K. means Developing Everyday Reveals Resources to Inspire Community Kids.
The business community shared with me a positive vehicle to reach others by giving back through events. Derricknyms have been featured in gift bags in the United States, Canada, Sweden and the United Kingdom.
I live by the principle that I have to give in order to receive. I came up with the idea to give a Free Derricknym to anyone that emailed me their name. I developed a card and flyer so that I had more than one way to present the idea to meeting planners. I learned through the process that some wanted a coupon insert and others loved a card with the offer.
After I developed my free offer I started to contact event planners via email. The response to what I was offering was phenomenal. Even the ones that said no gave me valuable feedback.
I knew I had a gift to turn names into positive messages. I call these Derricknyms. For example D.E.R.R.I.C.K. means Developing Everyday Reveals Resources to Inspire Community Kids.
The business community shared with me a positive vehicle to reach others by giving back through events. Derricknyms have been featured in gift bags in the United States, Canada, Sweden and the United Kingdom.
I live by the principle that I have to give in order to receive. I came up with the idea to give a Free Derricknym to anyone that emailed me their name. I developed a card and flyer so that I had more than one way to present the idea to meeting planners. I learned through the process that some wanted a coupon insert and others loved a card with the offer.
After I developed my free offer I started to contact event planners via email. The response to what I was offering was phenomenal. Even the ones that said no gave me valuable feedback.