Sales Promotions: The Dynamic Managers Handbook Of 23 Ad Campaigns and Sales Promotions You Can Use

Need a sales promotion? The Dynamic Manager offers 23 ad campaigns tested by businesses just like yours. Each idea includes step-by-step instructions as well as helpful do's and don'ts--including how to get others to pay for them! Use these ideas as is, adapt them to fit your business, or present them for staff brainstorming. They'll pump up sales today and build your customer base long term.

Promotions can give your company a short-term boost in sales or a long-term path for revenue growth. Each of these promotion and advertising ideas includes a description of the markets in which it works best, a step-by-step outline for executing it, and dozens of helpful do’s and don’ts from the businesses that developed them. They range from one-shot weekend events to year-long image-building campaigns.