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Costly Mistakes

Costly Mistakes

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Table of Contents



Acknowledgments



Introduction


Error No. 1

The principal goal of every negotiation is a win-win agreement

What is win-win, and why is it so popular?

Leave the judgment of “right” or “wrong” behind
Analyze your negotiation partner

Those who ask will win

Why win-win does not work

Long-term partnership

Summary of the negotiation tips


Error No. 2

A good preparation of the contents is essential

A plethora of information – the open book

Preparation on the OEM side

Preparation on the supplier side

Rien ne va plus – the “0 ZOPA” phase

Farewell to purely rational negotiations

Strategic preparation

Objective

Strategy

Tactic

Summary of the negotiation tips


Error No. 3

Our company is prepared for difficult negotiations

The role of the Decision Maker

A costly error: The Decision Maker intervenes

The Decision Maker’s strategy

1. Strategic objectives

2. Maximum objectives

3. Walk-away point

4. Dealmaker or Real-Maker

5. Clear instructions

6. The rules of the game

Summary of the negotiation tips


Error No. 4

We must get clarity early on!

The influence of stress during the negotiation

The preparation phase

The affective phase

What you should do
The cognitive phase
The common negotiation goal

Joy

Praise

Positive reinforcement

Rollercoaster ride during a negotiation
The decision phase

The implementation phase

Summary of the negotiation tips


Error No. 5

We have the power/we are completely powerless
Your alternatives
Independent – Independent
Independent – Dependent
Dependent – Dependent
Dependent – Independent
What is your negotiation position?
Knowledge is power
1. Always look for new information
2. Make sure that no information reaches the other side
The use of time

12 months until closing

9 months until closing

6 months until closing

3 months until closing

1 month until closing

Dead end

Time limits during a negotiation

Team on course

Assessment of power and stress

Summary of the negotiation tips



Error No. 6

Negotiating is an intuitive matter

Negotiations depend on the right tactics

The 25 most important tactical rules

Summary of the negotiation tips


Error No. 7

We must do everything we can to avoid a dead end during our negotiation

Crisis plan for negotiations (N-Crisis)

Single point of contact

Avoid escalations within your own company

Do not involve the Decision Maker in the ongoing negotiation

Provide a single point of contact

Rhythm of Negotiation

Inward and outward information embargo

Contact to liaisons

PR support



Strategy development – integrative negotiation

Strategy No. 1: Pressure/dead end

Strategy No. 2: Giving in

Strategy No. 3: Compromise

Strategy No. 4: The time game

Strategy No. 5: Integrative negotiation

Presenting demands – openly and under cover

Making demands under cover

Building a ZOPA

Showing the dead end

Break-off

Re-entry and agreement

The agreement with the firefighter uniform

The agreement

No agreement

Summary of the negotiation tips


Bibliography

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An excerpt from the beginning of the:

Introduction

I am not Schranner. I am invisible, I am in the shadow, you cannot recognize me. I analyze negotiations in the background and, building on these analyses, I develop strategies and tactics. In addition, I look for mistakes during the course of negotiations, when my clients ask me to do so. Such mistakes mostly are caused by wrong assessments, by errors.

One of the biggest errors is believing that both sides can win, that a “win-win” agreement is possible.

This assumption is wrong. Because there must always be a win­ner. In sports, in business, and in politics. A negotiation is no different, there is one party carrying the victory, and another party that must accept defeat.

In this book, I want to share with you the knowledge and expe­rience I gained from accompanying difficult negotiations.....
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