What Drives Cars: Word of Mouth's Impact on Car Purchases

What Drives Cars is a research-based review of how consumers make car purchases and brand choices. The study of 1,000 interviews delves into large purchases made in the past five years. Cakim reveals the impact of customer satisfaction, offline word of mouth and social media on how car buyers make their decisions. What Drives Cars also shows how women, young adults and parents choose their cars and favorite brands.