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James M. Lowrance
Corrupt Business Practices in Newspaper Circulation: (The Eye-opening Experiences of a Newsboy)
Corrupt Business Practices in Newspaper Circulation: (The Eye-opening Experiences of a Newsboy)
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There are many honest and highly ethical people in businesses, and public offices, including those in the newspaper industry but honesty can only maintain an upper-hand when accountability for potential dishonestly remains in place and is practiced when necessary.
I also feel that the type practices I describe in the chapters of this book, that I witnessed first-hand as a contract newspaper distributor, including illegitimate methods for increasing circulation by some newspaper companies, is far more common than the general public may realize.
This also means that the cost of advertising being purchased from these newspapers, by businesses and consumers is sometimes illegitimately inflated by dishonest companies, based on false circulation numbers.
Could it be that this is possibly one of the reasons for the continuing downfall of printed newspapers, with honest ones suffering, along with the dishonest ones?
Written by a veteran "newsboy" with 16 years experience in newspaper sales.
TABLE OF CONTENTS:
CHAPTER ONE: Why I became a Newsboy
CHAPTER TWO: Collection Time Shenanigans
CHAPTER THREE: Tucked Away for a Rainy Day
CHAPTER FOUR: How to Increase Newspaper Circulation without even Trying
CHAPTER FIVE: Confessions of a Corrupt District Manager
CHAPTER SIX: Ghost Routes Galore
CONCLUSION
I also feel that the type practices I describe in the chapters of this book, that I witnessed first-hand as a contract newspaper distributor, including illegitimate methods for increasing circulation by some newspaper companies, is far more common than the general public may realize.
This also means that the cost of advertising being purchased from these newspapers, by businesses and consumers is sometimes illegitimately inflated by dishonest companies, based on false circulation numbers.
Could it be that this is possibly one of the reasons for the continuing downfall of printed newspapers, with honest ones suffering, along with the dishonest ones?
Written by a veteran "newsboy" with 16 years experience in newspaper sales.
TABLE OF CONTENTS:
CHAPTER ONE: Why I became a Newsboy
CHAPTER TWO: Collection Time Shenanigans
CHAPTER THREE: Tucked Away for a Rainy Day
CHAPTER FOUR: How to Increase Newspaper Circulation without even Trying
CHAPTER FIVE: Confessions of a Corrupt District Manager
CHAPTER SIX: Ghost Routes Galore
CONCLUSION
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