Anything But Neutral About Going (Carbon) Neutral

Gary Hirshberg learned about running a business as the C-E-Yo of Stonyfield, now the world’s largest organic yogurt producer. In his book, Stirring It Up -- How to Make Money and Save the World, he tells how the company grew from seven cows in a New Hampshire barn to a business with more than $330 in annual sales. Now he is sharing what that experience taught him in a series of brief, practical lessons on profiting from a sustainable enterprise. It may seem a drag on the bottom line, but sh rinking your company’s carbon footprint is vital, not only to the fate of the planet but to your own long-term survival. Here’s how.