Unique Sales Stories

Why Are Sales Stories So Critically Important? Why are some people so good at acquiring new business, while others never achieve their potential? The most successful sales people sell without it ever being apparent that they are in fact, “selling”. There's nothing obvious or obnoxious about their presentation. They sold, but they sold invisibly. So what exactly does “selling invisibly” mean? How did these top performers go about building trust and credibility? How did they overcome often deep-seated skepticism? How did they persuade others to their point of view? The one thing in common was…They All Used Stories. Lots of stories. Stories that preemptively addressed objections or concerns. Stories that demonstrated how others had successfully achieved results. Stories that made it easy for others to refer them to their friends and colleagues. Stories that built credibility and reduced skepticism.Good marketing and sales stories paint a picture. They enable us to visualize things that are incredibly difficult to grasp otherwise. They make us want to learn more.Excellent sales stories don't scream, “I WANT TO IMPRESS YOU.” They don't scream, “BUY MY SERVICES NOW.” Rather, the gifted sales storyteller takes the reader or listener on a journey. And if the story is well constructed, at the end of the journey, we're going to be impressed. We're going to be interested. We're going to want to take the next step in the sales process. Thus, if we want to attract a steady stream of new clients without hard selling, we need to create a series of great marketing and sales stories. Unfortunately there are myriad surefire ways to torpedo the effectiveness of your stories. • Focusing on details rather than on benefits. • Telling stories that ramble and fail to make a point.• Delivering stories that aren't remembered.• Inadvertently conveying stories that raise concerns rather that address objections.• Communicating stories that sound canned and lack believability.Which is why Gentle Rain Marketing Inc. is pleased to introduce to you our book, Unique Sales Stories.