Writing Sales Letters & How to Write Sales Letters that Pay: 72 Master Letters and What Made Them Pay

Writing Sales Letters: 72 Master Letters and What Made Them Pay

This copywriting book is a timeless marketing/advertising classic that was originally published in 1924 and written by legendary A.W. Shaw. Consumer behavior and psychological selling hasn't changed; his tested principles to writing sales letters that sell still hold true today.

A.W. Shaw would've been a modern-day marketing guru; he understood selling principles and dug deep in each sales letter to find out why one thing worked and why another didn’t. He carefully selected 72 master sales letters to dissect and find out what them winners.

The Bureau of Business Standards of the Shaw Publications sifted through 5,063 successful letters from 3,500 different sources to find the very best, which also offered proven documented results. After pruning the huge list to just 72, they dissected each sales letter to find out why they were so successful.