Willie's Way

Willie's Way is unlike any other customer service book you'll read. Phillip Van Hooser's real life encounter with a South Carolina cabdriver forever changed how he measured customer service. Most people don't think of a cabdriver as a role model for great customer service. But Van Hooser's account of his experience with Willie proves that great customer service can be delivered even in the most difficult circumstances. This engaging and entertaining book translates Willie's commonsense approach to customer satisfaction into practical applications you can apply in any customer relationship! The methods Willie employed work with internal or external customers -- for novice or seasoned employees -- in retail, banking, call center or some other challenging customer service circumstances. If you're on the frontline or you are managing the customer service function, you will be a different kind of service professional once you've learned the customer satisfaction secrets in Willie's Way! You will learn to connect immediately with every customer every time; design a personalized service solution for each customer's needs; offer special treatment that creates a lasting, positive impression; create winning, long lasting relationships with your customers; and turn your customers into repeat buyers who recommend you to their friends!