The Pull of Customers, The Push of Processes

From the time the first business opened its doors
centuries ago, people have been trying to define
the essence of a company. Some have claimed
that a business is its bottom line. Others have
argued that a company is its customers, or its
marketing power, or its products, or its people.
Today, what best defines a business, writes New
York Times bestseller author Jim Champy, is its
processes - all the things a company does to
create and sell its goods and services. Here’s
how to make the most of yours.