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Here are some paragraph from this book,

The first and ultimately most important step in launching your information product is selecting a topic that is marketable. If you get this step wrong, everything else you do after this won’t make matter. But making the right choice will make it extremely profitable. Don’t worry though, after reading this chapter, you’ll be able to pin-point a hot topic people will be lining up to read about.

Choosing a topic can be a tough chore because many people have unique interests that they are emotionally attached to, and therefore want to do an information product on. While this is admirable, and in theory a good idea, in the competitive information product market it will never work. You must find a topic that people want to read, better yet, a topic people must read.

The more you fiddle with topic ideas the more clear it will become that most topics will not be marketable at all. If a topic isn’t marketable, it will sell very few, if any copies at all. As you will read later in this book the name of the game is volume, the more copies you sell the better, and so you must find a topic that can be a real volume seller.