Writing in the Nude

For everyone who has ever read an ad and thought, “I could do better than that!”, Barry Ketchum’s book, Writing in the Nude, provides an eye-opening view of the advertising business. From advice on how to break in, to guidance on copywriting, Ketchum has translated his years of insider knowledge into a compelling work.

Chapters include:

> Keep Your Hat On!
> Breaking in: There's a Foot in My Door!
> Getting Inside
> Mad Women
> The Power of Know
> Write On!
> Bikinis Half Off!
> Great Copy
> You, The Product