Facebook Social Ads Exposed

Table Of Contents



Section I: Facebook Social Ads Exposed

How Facebook Social Ads Work …
A Case Study: Zynga’s “Farmville”

Section II: Getting Down to Business

The Facebook Platform
Facebook Ad Creation – The Process
Facebook Fans
Do Keywords Still Matter?
What Type of Events or Items Can I Advertise?
Should Facebook Ads Replace Google AdWords?

Section III: Maximizing your Facebook Exposure

Sweepstakes and Contests
Facebook Social Ad Branding
Facebook Marketing Solutions
Facebook Fan Pages
7 Tips for Making the Most of your Facebook Fan Page
Facebook Groups

Section IV: The Down Side of Facebook Ads

9 Facebook Ad Mistakes
The Privacy Issue