Professionally BRANDICAPPED? Reader/Workbook

Professional Branding is a career basic for anyone, at any age, in any workplace. It prepares you to best respond to the all-important interview challenge: “Tell me about yourself." The correctly defined Professional Brand makes certain you know, understand and clearly communicate exactly who you are and your value to an organization by emphasizing what makes you uniquely qualified and professionally memorable. Fortified by this knowledge and its resulting distinct competitive advantages, you will most effectively achieve your professional goals. Deliverables: a self-marketing communications package including a unique, professionally branded resume, cover letter and elevator speech.